German Ministry of Enviromental affairs
B2C mobile app for energy consumption analytics.
Role: UX Designer
Timeline March 2020 - present
User incentives
Prototyping a practical way to report energy usage
With a legal requirement coming into effect on January 1st, 2022 (through the law EEG), the role of energy consumption reporting is now entrenched into the german rental market. Each landlord is now obliged by law to provide a monthly report of energy consumption to each tenant (something that is not the norm in Germany, due to the way buildings are often configured). ETA+ took this as an opportunity to explore the B2C market for energy consumption analytics.
User incentives
Research
After producing some highly speculative designs of an energy consumption app aimed at tenants, I wrote a survey to collect some user input. Through this survey our goal was to understand what would even really drive people to become more involved with their energy consumption data on a monthly basis. Do people even really care? How can we connect a very abstract number to actual human behaviour? How to we make energy reporting less boring and more engaging?
User incentives
UX Ideas
What if we created highly consumable superficial reports, but for those who want more out of their monthly reports can get it? Using a very productive exchange with energy anthropologist Babette Peulicke Slott , I created a three level system for energy reporting. This was based on the idea that users operate in one of two modes: first being fast, automatic and frequent and the other being slow, effortful and infrequent.
User incentives
Workshop with CAMAO
With a rough business model developed for the app, we collected the core features, our research adn the the legal requirements. A design agency was hired to help us put together an MVP. A workshop took place with their lead UX designer, CTO our head of Product, a junior designer and myself. A productive discussion ensued.
